The latest Qantas aircraft safety video stars friendly Aussies and stunning destinations across our great land, but not a kangaroo or koala in sight.
Launching across Qantas' domestic and international fleet from February, the new video will also feature on the airline's online channels. Check it out below.
Qantas CEO Alan Joyce said the video was a unique platform to promote the local tourism industry and capture the confident-but-relaxed Aussie personality that visitors tend to fall in love with.
“We’ve experimented with different settings for our safety videos over the years, but this time we saw an opportunity to celebrate Australia itself.” Mr Joyce said.
“The result is something that we believe is really special and powerful, but warm, funny and down to earth at the same time, because it’s about everyday Australians.
“We’re confident that it’s going to grab people’s attention and get them focused on the safety information that every Qantas customer needs to know.
The Whitsundays is one destination featured in Qantas' new video (Image: Qantas Safety Video/YouTube)
“It’s a video that people can really connect with, and there’s an opportunity to expand its reach by sharing it online and through social media – giving it a dual purpose as promotion for Australian tourism,” added Mr Joyce.
“Qantas has always been the biggest private sector supporter of Australian tourism and we’re delighted to be working with Tourism Australia on the social media campaign that goes with the new video.
“With the headwind of a lower dollar we have the potential to create a new tourism boom in this country. I’m proud that Qantas is leading the way, not just through our global marketing efforts, but by adding flights and seats and expanding our partnerships with the world’s biggest airlines.”
More on airline safety videos
Air New Zealand's 'Men In Black' Safety Video
Air France Releases Classically French In-Flight Video
Australia's vast desert make ups a big part of our spirit (Image: Qantas Safety Video/YouTube)
The scenarios featured in the video include:
- An oxygen mask demonstration at the Museum of Old and New Art in Hobart
- A life-jacket demonstration at Bondi Icebergs
- A brace position demonstration during a yoga class on Hamilton Island
- Counting rows to the exit on a Yarra Valley winery
- An emergency slide demonstration at Josephine Falls in Queensland
Full list of locations in the video
- Alice Springs, NT
- Bondi Baths, NSW
- Canberra, ACT
- Cradle Mountain, TAS
- Deep Well Station, NT
- Exmouth, WA
- Fremantle, WA
- Hamilton Island, QLD
- Hobart, TAS (MONA)
- Josephine Falls, QLD
- Lake Lefroy, WA
- Melbourne, VIC
- Purnong, SA
- Stanwell Park NSW
- Tooborac, VIC
- Yarra Valley, VIC
- Whitsundays, QLD
