Ecuador Highlands & Galapagos
Deal Number 16954228
Interest Free
Just go. Make your dream holiday your next holiday with easy Interest Free repayments over the next 9 months on packages over $999. For full product information please see our interest free page.
From the heights of the Andes to the depths of the Amazon – and all the amazing wildlife in between – this action-packed trip uncovers the natural beauty of Ecuador. Over 18 days, canoe to a riverside eco-lodge on the edge of the Amazon and explore the rainforest with an Indigenous guide, catch a glimpse of one of the world’s largest active volcanoes in Cotopaxi National Park and get to know an Indigenous family at a homestay. Then, spend a couple of days exploring markets and lagoons in Ecuador’s lively capital before heading to the Galapagos, where you’ll discover the archipelago’s incredible biodiversity on land and underwater.
Duration 18 days
Destination Ecuador
Company Intrepid
Availability From 19/12/2025 to 03/01/2028
Call 1300 018 390
What's Included?
- Stay on the edge of the Amazon in an eco-lodge on the banks of the Arajuno River – only accessible by canoe – and enjoy a special night-time walk to search for nocturnal animals
- Walk through the Amazon Rainforest with an Indigenous guide to learn about the wildlife and plants that thrive here, then visit an Amazon animal rescue centre
- See the snow-capped Cotopaxi volcano – one of the world’s largest active volcanoes at 5897 m – while hiking through Cotopaxi National Park in the central Andes of Ecuador
- Learn from an Indigenous community at a homestay in the La Calera Community – lend a hand with shores, brush up on your Spanish and take part in a traditional Pachamanca food ceremony
- Get your blood pumping as you scale a volcano on Isabela Island, then get up close with giant tortoises on Santa Cruz – these nearly extinct reptiles are one of the Galapagos’ many amazing creatures
- Breakfasts Included: 15
- Lunches Included: 8
- Dinners Included: 3
- Hotel (14 nights), Jungle Eco Lodge (2 nights), Homestay (1 night)
- Plane, Speed Boat, Private Vehicle, Taxi, Public bus
- Age: min 15
- Group Size: 1 - 16
- Amazon Rainforest - Night Walk
- Amazon - Guided rainforest hike and visit to animal rescue centre
- Banos - Walking tour
- Banos - El Pailon del Diablo Waterfall
- Cotopaxi - National Park walk
- Cotopaxi - Flower plantation visit
- Cotopaxi- Tour of historical hacienda
- Cotacachi- Pachamanca and village experience
- Cuicocha - Lagoon viewpoint
- Otavalo - Market Visit
- Quito - Historic District Walking Tour
- Isla San Cristobal- Snorkeling in La Loberia (1
- 5 Hours)
- San Cristobal - Excursion to Leon Dormido or Lobos Islands
- Isla San Cristobal - Interpretation Center (45 minutes)
- Isla San Cristobal - Cerro Tijeretas View Point (1 Hour)
- Floreana - Snorkeling
- Isla Isabela -Tintoreras or Shark Alley
- Isla Isabela - Flamingo lagoon visit
- Isla Isabela - Giant Tortoise Breeding Centre
- Isla Isabela - Kayaking
- Isla Isabela - Sierra Negra Volcano Hike (5-6 Hours)
- Santa Cruz Highlands Visit (3 Hours)
- Santa Cruz – Organic Farm Tour
- Santa Cruz – Encebollado Cooking Class
- Isla Santa Cruz - Tortuga Bay walk
- Isla Santa Cruz - The Galapagos Conservancy (The Intrepid Foundation partner) visit
- Isla Santa Cruz - Charles Darwin Research Centre
Availability
- From 19/12/2025 to 03/01/2028
Visit Ecuador
1 Quito
Bienvenidos! Welcome to Ecuador. Your adventure begins in the country’s capital of Quito, high in the Andes. You’ll notice a mix of modern and traditional houses dotted halfway up the surrounding mountain peaks that frame the city and an Old Town with a mix of architectural styles. Your trip officially kicks off with a welcome meeting at 6 pm this evening, where you’ll meet your group leader and fellow travellers. If you arrive early, maybe wander through the cobblestoned streets, checking out the market stalls or joining an Urban Adventure tour through the city’s historic centre – check out the Quito Legends and Culture Tour at urbanadventures.com.
2 Tena - Amazon
After breakfast this morning, wave goodbye to the country’s capital and switch up the pace as you make your way to the Amazon on a local bus bound for Tena. Your lodge-style accommodation in Tena, on the banks of the Arajuno River, is only accessible by canoe so you can expect a little bit of adventure for the last leg of today’s trip! You'll have a free afternoon to explore the eco-lodge – built with all-natural materials, this lodge belongs to the Selvaviva Foundation that works with the Indigenous community in the area. Tonight, have dinner at the eco-lodge, listening to the singing sounds of jungle insects and the flicker of the fireplace. Then, wander the area under the twinkling night sky on a night walk with your leader guiding the way.
3 Tena - Amazon
Fuel up on breakfast this morning as you have a big day of adventures ahead. First, you’ll hike into the rainforest with a local Indigenous guide leading the way. Listen carefully as they point out local bird species and teach you about the incredible plant life that thrives here. You’ll be surrounded by one of the most magnificent landscapes on Earth, teeming with wildlife, so make sure you take a moment to breathe it all in. After lunch, visit an animal rescue centre to learn more about the local wildlife (and how we can help to protect them).
4 Banos
Take the opportunity to mingle with the locals and maybe brush up on your Spanish on a public bus headed for Banos. Surrounded by mountains, hot springs and waterways that lead to waterfalls, this is a perfect next step after the rainforest! When you arrive, stretch your legs on a leader-led walking tour of the city and get the inside scoop on the best places to grab a bite to eat. This afternoon, visit Pailon del Diablo – one of the most spectacular waterfalls in the area. The 80-m-high falls have a mighty strength that showers anyone in its path (so make sure you bring a waterproof jacket). There are a lot of stairs, but they will be worth it when you reach the view of Pailon del Diablo.
5 Banos
Today, you have a free day to explore Banos and take on all the optional activities you like! Your leader will always be on hand to help arrange anything you’d like to do – maybe head for the ‘Swing at the End of the World’ and get your heart racing or hike to the Bellavista Viewpoint. You could also opt to soak away your worries in the hot springs or visit the local waterfalls.
6 Cotopaxi National Park - Quito
Rise bright and early this morning and drive along the ‘Avenue of the Volcanoes’ to the Cotopaxi National Park, which sits at 3800 m above sea level. When you arrive, head out on a hike to Limpiopungo Lagoon for a gorgeous view of the Cotopaxi volcano – Ecuador’s second-highest peak and the highest active volcano in the world! Keep an eye out for the park’s wildlife, including condors, deer and spectacled bears. Have lunch at La Cienega – sitting at the bottom of the volcano, this is one of the oldest haciendas in Ecuador and famously housed Charles-Marie de la Condamine, a French scientist who led the Geodesic Mission. After lunch, explore the on-site architecture, gardens and chapel. On the way back to Quito, you’ll also visit a flower farm for a guided tour where you’ll learn about all stages of production here. Connect with the plants by cutting and touching the flowers around you, becoming a part of the final phase of production, and learn about their green initiatives and environment mission.
7 Cotacachi Community Stay
Make your way north to Cotacachi to visit the La Calera Community today, where Indigenous families will be waiting for you for tonight’s homestay. When you arrive, you’ll participate in the ‘Pachamanca’ food ceremony, where the pot is heated with volcanic stones to cook the local, Andean vegetables. Pachamanca has been a part of South American culture for centuries, dating back to pre-historic times. The name comes from the Quechua language ‘Pacha’ (meaning earth) and ‘Manca’ (meaning cooking pot or earth oven). Widely used in times of the Incas, this ritual is a celebration of fertility and life. While lunch is cooking, visit some of the women's entrepreneurship programs and learn more about the community here. After, spend some more time getting to know the local families and depending on the season, maybe feed the animals, take milk from the cows or harvest some vegetables.
8 Otavalo - Quito
This morning after a home-cooked breakfast, say goodbye to your hosts and board the bus to the Cuicocha Lagoon. This lagoon sits in a collapsed volcanic crater and features two mounded islands that look like the backs of two guinea pigs (Cuicocha means ‘guinea pig lake!’). When you arrive, take one of the paths to the several viewpoints and appreciate the vast scenery. Then, head to the local Indigenous market of Otavalo – one of the best places to haggle for souvenirs. Browse the many stalls that sell hats, tapestries, ceramics, textiles and more. Later, head back to Quito and maybe rally your travel companions for one final dinner before your trip comes to an end – your leader will be ready with all the best bars and street eats!
9 Quito
The next part of your adventure begins with a welcome meeting at 2 pm, where you'll meet your new group travelling to the Galapagos Islands. With no activities planned beforehand, why not take a day tour to the Papallacta Hot Springs to relax in the thermal pools or check out the turquoise water of Quilotoa Lagoon? After the welcome meeting, join your local leader on a tour of the historic centre. Catch the metro to the Parque de la Alameda and visit sites such as the Basilica of the Sacred Heart of Jesus – a famous neo-Gothic church known for its facade representing Galapagos tortoises, Andean condors and Amazon alligators. You'll also visit La Compania de Jesus, considered by many to be the most beautiful church in the Americas. The tour finishes at San Francisco Square, followed by free time to relax or go for dinner in Quito's Old Town – your leader will have plenty of recommendations!
10 Isla San Cristobal, Galapagos
This morning, board a flight to San Cristobal in the Galapagos Islands. When you arrive, regroup and meet your local naturalist guide for a snorkelling experience at La Loberia beach – this spot is known for its large sea lion colony, marine iguanas and sea turtles. After, you’ll return to town where you have a free evening. Maybe head out with the group for a fresh seafood dinner and get to know each other or take a wander along the shores at your own pace.
11 Isla San Cristobal
Take a 45-minute boat ride to Leon Dormido (Kicker Rock) this morning. On the way, you might be able to spot nesting frigates and blue-footed boobies. You might even get the chance to swim among the sea lions again. At Leon Dormido, you can snorkel and look for sea turtles, manta rays and the harmless Galapagos shark. Eat lunch on the boat, then head to the Interpretation Center. Learn about the history of the 'Enchanted Islands' and the conservation projects that seek to preserve them. Continue to Frigatebird Hill (Cerro Tijeretas) – it's quite a climb to the top, but well worth the amazing views of the bay. Then, return to town in the late afternoon for a free evening.
12 Isla Floreana / Isla Isabela
Take an early morning boat ride to Isla Floreana and look for dolphins and whales along the way. Snorkel in the clear blue waters and then break for lunch. After, venture to a black-sand beach belonging to the Witmers – descendants of some of the first settlers on the Galapagos. The town here – Puerto Velasco Ibarra – has about 150 residents and an intriguing history involving deaths, disappearances and murders. Later in the afternoon, wave goodbye to Floreana and continue to Isla Isabela, where you’ll spend the night.
13 Isla Isabela
This morning, you’ll hop on a small Zodiac boat and cruise to Las Tintoreras (Shark Alley), looking out for blue-footed boobies and the famous Galapagos penguin. Take a short walk on this isolated islet and popular iguana nesting site, then snorkel in a calm inlet with colourful fish and winding underground lava tubes. This area is also frequented by green sea turtles that like to rest on the calm, sandy bottom. Return to Isla Isabela and visit the Arnaldo Tupiza Tortoise Breeding Center, where you'll observe giant tortoises in all stages of development. After learning about the thousand turtles that are preparing for life here, you’ll head to a brackish lagoon to observe flamingos. Later today, take a kayak around the island and spend your evening resting in the sand and soaking in your first Isabela sunset – arguably the most beautiful of all the islands!
14 Isla Isabela
Start your last day on Isla Isabela by heading towards the Sierra Negra Volcano – one of the Galapagos’ most active volcanoes and the world's second-largest crater! Weather permitting, you’ll take a challenging hike of around 17 km up the rocky mountain. After, make your way back to town for some free time to curl up with a book, soak your tired muscles or venture down to the water for a relaxing swim before dinner.
15 Isla Isabela / Isla Santa Cruz
Jump aboard a private speedboat this morning and head to Isla Santa Cruz. When you arrive, leave your bags at the hotel and head to the Santa Cruz Highlands. Your first stop is a local farm, where giant tortoises roam the grounds freely. Here, you’ll meet with an expert chef for a cooking class to make the famed encebollado – a local tuna soup that’s widely considered one of the best in the world! This hearty dish uses slow-cooked albacore tuna and a savoury broth made of onions, cilantro and spices. The dish is traditionally served with yuca (a starchy root vegetable) and garnished with lime and green onions. Enjoy the soups of your labour for lunch, then wander the grounds with the slow-paced residents. After lunch, you’ll visit an organic sugar cane farm run by a local family for a tour of their trapiche (a sugar cane mill used in artisanal sugar production). See how the family harvests and processes sugar cane and cacao and how they work with the local community.
16 Isla Santa Cruz
Take a morning walk in Tortuga Bay after breakfast. Along the way, keep an eye out for eagle rays, sea turtles and blue-footed boobies. Later, you’ll head to the local fish market for a dose of local life on the way to The Galapagos Conservancy, who help protect the Galapagos' unique biodiversity. Learn how The Intrepid Foundation supports the Galapagos Conservancy Women in Sustainable Entrepreneurship (WISE) program, which provides critical capital for sustainability initiatives and builds the entrepreneurial capacity of Galapagos women. After, head to the Charles Darwin Research Station – an international non-profit organisation that’s dedicated to the scientific research and conservation of the archipelago’s environment and biodiversity.
17 Quito
Say goodbye to these enchanting islands and your Galapagos leader before taking a flight back to Quito, making a stop in Guayaquil on the way. You'll arrive in Quito later in the afternoon, where a representative from Intrepid will take you from the airport to your hotel. Enjoy a free evening in Quito and perhaps raise a toast to your adventure over a final dinner with your group.
18 Quito
This morning, your adventure comes to an end. As there are no activities planned for today, you can depart the accommodation at any time. If you would like to extend your stay in Quito, just contact your booking agent to organize additional accommodation (subject to availability).
View our great airfares, hotels and travel insurance.
Departure dates and Pricing
| Departure Date | Return Date | Availability | Price | Enquire |
|---|---|---|---|---|
| Fri 19th December, 202519/12/2025 | Mon 5th January, 202606/01/2025 | Sold Out | Per person from$8460* |
| Departure Date | Return Date | Availability | Price | Enquire |
|---|---|---|---|---|
| Fri 9th January, 202610/01/2025 | Mon 26th January, 202627/01/2025 | Sold Out | Per person from$8160* | |
| Fri 23rd January, 202624/01/2025 | Mon 9th February, 202610/02/2025 | Limited Availability | Per person from$7430* | Enquire » |
| Departure Date | Return Date | Availability | Price | Enquire |
|---|---|---|---|---|
| Wed 18th February, 202619/02/2025 | Sat 7th March, 202608/03/2025 | Available | Per person from$7330* | Enquire » |
| Fri 27th February, 202628/02/2025 | Mon 16th March, 202617/03/2025 | Sold Out | Per person from$7840* |
| Departure Date | Return Date | Availability | Price | Enquire |
|---|---|---|---|---|
| Fri 13th March, 202614/03/2025 | Mon 30th March, 202631/03/2025 | Available | Per person from$7420* | Enquire » |
| Fri 27th March, 202628/03/2025 | Mon 13th April, 202614/04/2025 | Limited Availability | Per person from$7540* | Enquire » |
| Departure Date | Return Date | Availability | Price | Enquire |
|---|---|---|---|---|
| Fri 10th April, 202611/04/2025 | Mon 27th April, 202628/04/2025 | Available | Per person from$8120* | Enquire » |
| Departure Date | Return Date | Availability | Price | Enquire |
|---|---|---|---|---|
| Fri 8th May, 202609/05/2025 | Mon 25th May, 202626/05/2025 | Sold Out | Per person from$8195* | |
| Fri 22nd May, 202623/05/2025 | Mon 8th June, 202609/06/2025 | Available | Per person from$7960* | Enquire » |
| Departure Date | Return Date | Availability | Price | Enquire |
|---|---|---|---|---|
| Fri 12th June, 202613/06/2025 | Mon 29th June, 202630/06/2025 | Available | Per person from$7320* | Enquire » |
| Departure Date | Return Date | Availability | Price | Enquire |
|---|---|---|---|---|
| Fri 3rd July, 202604/07/2025 | Mon 20th July, 202621/07/2025 | Available | Per person from$7320* | Enquire » |
| Fri 24th July, 202625/07/2025 | Mon 10th August, 202611/08/2025 | Available | Per person from$7490* | Enquire » |
| Departure Date | Return Date | Availability | Price | Enquire |
|---|---|---|---|---|
| Wed 12th August, 202613/08/2025 | Sat 29th August, 202630/08/2025 | Available | Per person from$7330* | Enquire » |
| Fri 14th August, 202615/08/2025 | Mon 31st August, 202601/09/2025 | Available | Per person from$7580* | Enquire » |
| Departure Date | Return Date | Availability | Price | Enquire |
|---|---|---|---|---|
| Fri 11th September, 202612/09/2025 | Mon 28th September, 202629/09/2025 | Available | Per person from$7780* | Enquire » |
| Fri 25th September, 202626/09/2025 | Mon 12th October, 202613/10/2025 | Available | Per person from$7680* | Enquire » |
| Departure Date | Return Date | Availability | Price | Enquire |
|---|---|---|---|---|
| Fri 9th October, 202610/10/2025 | Mon 26th October, 202627/10/2025 | Available | Per person from$7560* | Enquire » |
| Fri 23rd October, 202624/10/2025 | Mon 9th November, 202610/11/2025 | Available | Per person from$7560* | Enquire » |
| Departure Date | Return Date | Availability | Price | Enquire |
|---|---|---|---|---|
| Fri 6th November, 202607/11/2025 | Mon 23rd November, 202624/11/2025 | Available | Per person from$7690* | Enquire » |
| Fri 20th November, 202621/11/2025 | Mon 7th December, 202608/12/2025 | Available | Per person from$7690* | Enquire » |
| Departure Date | Return Date | Availability | Price | Enquire |
|---|---|---|---|---|
| Fri 4th December, 202605/12/2025 | Mon 21st December, 202622/12/2025 | Available | Per person from$7690* | Enquire » |
| Fri 18th December, 202619/12/2025 | Mon 4th January, 202706/01/2025 | Available | Per person from$7690* | Enquire » |
| Departure Date | Return Date | Availability | Price | Enquire |
|---|---|---|---|---|
| Fri 8th January, 202710/01/2025 | Mon 25th January, 202727/01/2025 | Available | Per person from$7395* | Enquire » |
| Fri 22nd January, 202724/01/2025 | Mon 8th February, 202710/02/2025 | Available | Per person from$7395* | Enquire » |
| Departure Date | Return Date | Availability | Price | Enquire |
|---|---|---|---|---|
| Fri 26th February, 202728/02/2025 | Mon 15th March, 202717/03/2025 | Available | Per person from$7395* | Enquire » |
| Departure Date | Return Date | Availability | Price | Enquire |
|---|---|---|---|---|
| Fri 12th March, 202714/03/2025 | Mon 29th March, 202731/03/2025 | Available | Per person from$7990* | Enquire » |
| Fri 26th March, 202728/03/2025 | Mon 12th April, 202714/04/2025 | Available | Per person from$7990* | Enquire » |
| Departure Date | Return Date | Availability | Price | Enquire |
|---|---|---|---|---|
| Fri 9th April, 202711/04/2025 | Mon 26th April, 202728/04/2025 | Available | Per person from$7615* | Enquire » |
| Departure Date | Return Date | Availability | Price | Enquire |
|---|---|---|---|---|
| Fri 7th May, 202709/05/2025 | Mon 24th May, 202726/05/2025 | Available | Per person from$7615* | Enquire » |
| Fri 21st May, 202723/05/2025 | Mon 7th June, 202709/06/2025 | Available | Per person from$7615* | Enquire » |
| Departure Date | Return Date | Availability | Price | Enquire |
|---|---|---|---|---|
| Fri 11th June, 202713/06/2025 | Mon 28th June, 202730/06/2025 | Available | Per person from$7615* | Enquire » |
| Departure Date | Return Date | Availability | Price | Enquire |
|---|---|---|---|---|
| Fri 2nd July, 202704/07/2025 | Mon 19th July, 202721/07/2025 | Available | Per person from$7840* | Enquire » |
| Fri 23rd July, 202725/07/2025 | Mon 9th August, 202711/08/2025 | Available | Per person from$7840* | Enquire » |
| Departure Date | Return Date | Availability | Price | Enquire |
|---|---|---|---|---|
| Fri 13th August, 202715/08/2025 | Mon 30th August, 202701/09/2025 | Available | Per person from$7840* | Enquire » |
| Departure Date | Return Date | Availability | Price | Enquire |
|---|---|---|---|---|
| Fri 10th September, 202712/09/2025 | Mon 27th September, 202729/09/2025 | Available | Per person from$7840* | Enquire » |
| Fri 24th September, 202726/09/2025 | Mon 11th October, 202713/10/2025 | Available | Per person from$7840* | Enquire » |
| Departure Date | Return Date | Availability | Price | Enquire |
|---|---|---|---|---|
| Fri 8th October, 202710/10/2025 | Mon 25th October, 202727/10/2025 | Available | Per person from$7395* | Enquire » |
| Departure Date | Return Date | Availability | Price | Enquire |
|---|---|---|---|---|
| Fri 5th November, 202707/11/2025 | Mon 22nd November, 202724/11/2025 | Available | Per person from$7990* | Enquire » |
| Fri 19th November, 202721/11/2025 | Mon 6th December, 202708/12/2025 | Available | Per person from$7990* | Enquire » |
| Departure Date | Return Date | Availability | Price | Enquire |
|---|---|---|---|---|
| Fri 3rd December, 202705/12/2025 | Mon 20th December, 202722/12/2025 | Available | Per person from$7990* | Enquire » |
| Fri 17th December, 202719/12/2025 | Mon 3rd January, 202806/01/2025 | Available | Per person from$7990* | Enquire » |
Terms and conditions
- The following product terms and conditions apply in addition to our Booking Terms and Conditions (available on our website) and terms and conditions of the relevant travel service provider.
- Prices quoted valid for sale until 18 December 2025 for travel during the period specified (if applicable) unless otherwise stated or sold out prior.
- All prices are per person (unless otherwise stated), subject to availability and may be withdrawn or varied without notice. Accommodation (if included) is based on twin share unless otherwise stated.
- Advertised price includes bonus nights and/or stated saving (if applicable).
- Additional supplier conditions and travel restrictions may apply. Please enquire for further details.
- Airfare (including internal flights) is not included unless otherwise stated and, if included, is economy class unless otherwise stated.
- Components of the total price including local payments, "resort fees", "national park fees", "trip kitties" and food funds (if applicable) may be payable direct to the supplier on arrival or to your travel consultant prior to your departure. Where applicable, these payments are included in the total price quoted.
- Gratuities are not included unless otherwise stated.
- Prices shown are fully inclusive of taxes, levies and government charges current at the time of publication.
- Additional levies, government charges & other applicable fees, including additional taxes, surcharges and visa fees specific to your departure date or flight routing, may apply and are beyond our control.
- Seasonal surcharges and blackout dates may apply depending on date of travel.
- Prices shown are for payments made by cash in store or by BPAY.
- Payments made in store by credit card will incur a surcharge (see Booking Terms and Conditions for further details).
- These prices are a guide to the best price and are subject to change without notice, due to matters outside our control, such as adverse currency fluctuations, fuel surcharges, taxes and airfare increases. Please enquire for further details..
- We receive payment from third party travel service providers when you use us to book travel and travel-related products and services with them on your behalf.
- Our liability to you is limited in certain situations, and we may charge you a cancellation fee(s) in certain circumstances. See our booking terms and conditions for further details.
- We may provide your personal information to third parties, including travel service providers with whom you make a booking. See our privacy policy for further details.
Important Notice
The above information has been obtained from the relevant suppliers and should be considered an indicative guide only as to the prices that may be available for these products. Flight Centre cannot guarantee that any particular product will still be available at the following prices, or for your exact dates of travel. At the time of making your booking, prices may differ to that price displayed on this website. Please contact a Flight Centre travel consultant to obtain the latest up to date information regarding applicable prices, fees and charges, taxes, availability, any blackout dates (such as school holidays), seasonal surcharges and other terms and conditions which may apply.
Contact an Expert to find out more about this tour and other amazing tours!
Talk to a travel expert and personalise your trip
From quick getaways to dream holidays
We're the biggest travel agency south of the equator with access to destinations right around the world. Anywhere you want to go, we can take you there.
Book Now Pay Later!
Where ever you want to fly, cruise, tour or stay, you can holiday sooner with our Interest Free Holidays.
Real People, Real Experience, Real Easy
Our Travel Experts love travel as much as you do. Book with us, knowing you're getting the best advice from the best in the business.